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Thursday
Oct252012

On that Note:

This is how you use a car effectively in an ad!

References (3)

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    Response: UK Models
    Musings about cars, design, history and culture - Automobiliac - On that Note:
  • Response
    Response: Corey Park
    Musings about cars, design, history and culture - Automobiliac - On that Note:
  • Response
    Response: Corey Park
    Musings about cars, design, history and culture - Automobiliac - On that Note:

Reader Comments (3)

Either Ralph Lauren has finally bought this Bugatti Type 40 (ch.no. 40575) from Donald Koleman or he borrows it from him pretty regularly. But there's another question: Why has the BUGATTI badge been airbrushed off radiator grille? Anyone?
October 26, 2012 | Unregistered CommenterAuntie Loch-Braiques
<i>Why has the BUGATTI badge been airbrushed off radiator grille? Anyone?</i>

I see ads (not necessarily Ralph Lauren's) do that from time to time. In spite of the use of the car as a prop, I suspect the Ralph Lauren people ultimately want to draw attention to the clothes, not the car. Removing non-essential branding or badging helps to achieve that goal.

That's my guess, anyway.
October 27, 2012 | Unregistered Commentermotoringconbrio
Good Eye!
October 27, 2012 | Unregistered CommenterBradley Price

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