On that Note:

This is how you use a car effectively in an ad!

Comments

[Auntie Loch-Braiques]

Either Ralph Lauren has finally bought this Bugatti Type 40 (ch.no. 40575) from Donald Koleman or he borrows it from him pretty regularly. But there's another question: Why has the BUGATTI badge been airbrushed off radiator grille? Anyone?

[motoringconbrio]

<i>Why has the BUGATTI badge been airbrushed off radiator grille? Anyone?</i>

I see ads (not necessarily Ralph Lauren's) do that from time to time. In spite of the use of the car as a prop, I suspect the Ralph Lauren people ultimately want to draw attention to the clothes, not the car. Removing non-essential branding or badging helps to achieve that goal.

That's my guess, anyway.

[Bradley Price]

Good Eye!