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Thursday
Oct252012

On that Note:

This is how you use a car effectively in an ad!

Reader Comments (3)

Either Ralph Lauren has finally bought this Bugatti Type 40 (ch.no. 40575) from Donald Koleman or he borrows it from him pretty regularly. But there's another question: Why has the BUGATTI badge been airbrushed off radiator grille? Anyone?
October 26, 2012 | Unregistered CommenterAuntie Loch-Braiques
<i>Why has the BUGATTI badge been airbrushed off radiator grille? Anyone?</i>

I see ads (not necessarily Ralph Lauren's) do that from time to time. In spite of the use of the car as a prop, I suspect the Ralph Lauren people ultimately want to draw attention to the clothes, not the car. Removing non-essential branding or badging helps to achieve that goal.

That's my guess, anyway.
October 27, 2012 | Unregistered Commentermotoringconbrio
Good Eye!
October 27, 2012 | Unregistered CommenterBradley Price

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